Best PPC Tools to Increase Your Ad Presence in 2021

 Best PPC Tools to Increase Your Ad Presence in 2021

From designing effective ad copy to selecting the right audience that you want to display your ads to, it involves a lot of tasks.

This is where PPC tools can come to your rescue. These tools can help you with all aspects of PPC marketing and help you run a successful campaign. The right PPC tools will also help you reduce your advertising budget and increase your sales.

Why Do You Need PPC Tools?

Just like SEO, PPC campaigns require extensive keyword research. Additionally, you have to work on optimizing ad copy and designing landing pages for better conversion rates.

The good news is that you can find some of the best PPC tools to save you the burden of tedious research and analysis.

These PPC tools also give you insights into your competitors’ search marketing strategies. You can improve your own PPC ad by knowing what’s working best for your competitors.

And you can even identify loopholes in their campaigns and use them to your own advantage. This way, these PPC tools give you an edge over your competitors.

1. Semush

This is an all-in-one marketing tool that specializes in SEO and PPC. The advertising toolkit helps you with all aspects of your paid campaigns and strategy. Apart from finding the right keywords, this PPC tool helps fuel your creative strategy by finding successful ads by a competitor

2. PPC Entourage

This is another specialized PPC tool for optimizing your Amazon advertising. It helps you create and run Amazon product campaigns to increase conversions.

If you are an active Amazon Seller, the PPC Entourage’s suite of tools can do wonders for your business.

3. Ad Badger

This is a specialized PPC tool that you can use to manage your Amazon PPC campaigns. Unlike most PPC tools on this list, this one does not cater to other platforms like Google AdWords.

Want to know what else makes it unique?

Ad Badger does not just provide a software solution but also provides training for you and your employees. Moreover, you can join their online community to discuss your problems and other topics.

This is a highly specialized and sophisticated PPC tool meant for marketers and businesses that actively run ads on Amazon.